All screenshots need to be taken from the app that is, they need to contain the screens from the app. Each screenshot needs to fit one of the mandatory screen resolutions defined by the Apple App Store (see below).Īpple is specific about showing how people use your app. The screenshots must be in flattened JPEG or PNG RGB file format with 72 dpi resolution and without transparency.
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But generally speaking, every additional screenshot is an added opportunity to show why people need to download your app. Some apps might use only 5 or 6 screenshots if the app has powerful features and a popular brand name. We highly advise that you use all ten slots when uploading the images in App Store Connect if it makes sense. That means you are not allowed to use images or videos that show, for example, someone holding an iPhone.Īpple gives you ten slots for screenshots per each localization. You must use images and videos taken directly within your app. The Apple guidelines are pretty straightforward. Example of app screenshots in the search results and on the app product page in the Apple App Store Apple App Store Screenshot Guidelines In addition to being nicely designed, your iOS app screenshots must follow Apple's guidelines and size requirements. That is why screenshots are crucial for your App Store listing optimization and play a massive role in driving more downloads.Įvery screenshot you provide needs to have a purpose and boost your app's best features.Ī well-designed set of iOS app screenshots are:įor more best practices, check out our guide for designing amazing app screenshots.
Many mobile users will use your app screenshots to form a first impression and decide whether or not they want to download your app.
And when the potential users come to your app's product page, the screenshots tell the story about your app and should convince them to download it. When people search apps in the App Store, your app's screenshots appear next to the app name and app subtitle. The screenshots have a significant impact on your app's conversion rate. When publishing an app in the Apple App Store, you are required to provide app screenshots.
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